Jul 27, 2023
Bill Bass, the Chief Marketing Officer of FULLBEAUTY Brands, adds his page to the Marketing Playbook. Hear the use cases for generative AI, how to avoid the shiny objects and stay focused on what really matters, create your cabinet of trusted peers, Bill’s lessons from the early days of the Internet, and stories from...
Jul 13, 2023
Vanessa Cartwright, the Chief Executive Officer (North America) of Astound Commerce, adds her page to the Marketing Playbook. Hear why you shouldn't hide behind email, how to be clear about your goals, hire for work ethic, empathy, and compassion, how to deal with tough clients, and Vanessa’s approach to a left...