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The Marketing Playbook with Mark Friedman

Dec 17, 2020

Sucharita Kodali, the VP, Principal Analyst at Forrester Research, adds her page to the Marketing Playbook. Hear what to expect with the future of retail, how retailers have adjusted their strategies in 2020, how to pivot to an eCommerce focus, detect the shiny object that is worth pursuing, and Sucharita’s experience...


Dec 3, 2020

Craig Brommers, the Chief Marketing Officer of American Eagle Outfitters, adds his page to the Marketing Playbook. Hear how to practice kindness, maintain healthy tension between marketing and product teams, use data to make actionable decisions, the lessons Craig has learned in CMO and senior marketing roles throughout...


Nov 19, 2020

Rodney Woodruff, the VP, Engineering at WW, adds his page to the Marketing Playbook. Hear how to embrace mistakes, decide whether to build or buy tech solutions, find answers to any problem, practice empathy with your team, and what Rodney learned from growing up with 15 siblings. Connect with Rodney on LinkedIn


Nov 5, 2020

Miki Berardelli, the Founder of Miki B LLC, adds her page to the Marketing Playbook. Hear how to take a leap to better your career, speak up for what you're passionate about, leverage both art and science in your marketing, take an omnichannel approach, and what Miki learned from her childhood paper route. Connect with...


Oct 22, 2020

Kara Goldin, the Founder and Chief Executive Officer of Hint Inc., adds her page to the Marketing Playbook. Hear how to set ambitious and reasonable goals, gain a solid understanding of your finances, how not to fear failure, Kara's time at AOL, and the biggest lessons from her entrepreneurial journey. Connect with Kara...