Sep 29, 2022
Rob Garf, the Vice President and General Manager, Retail at Salesforce, adds his page to the Marketing Playbook. Hear why margin will be the Grinch that steals Christmas, how to use data to tell a story, why the physical store matters in retail, the latest research on online shopping, and the story behind the Garfie....
Sep 15, 2022
Erik Lautier, a Director at AlixPartners, adds his page to the Marketing Playbook. Hear how to reduce friction for customers, leverage your personal experiences to build your career, think through options and establish a game plan, Erik's previous career as a professional actor and opera singer, and life in the South of...