Jun 25, 2020
Bernardine Wu, the Founder and Chief Executive Officer of FitForCommerce, adds her page to the Marketing Playbook. Hear how to use each step of your career as a building block, how to make tough personnel decisions, how to best serve your customers now, stories from Bernardine’s childhood in NYC, and lessons from...
Jun 11, 2020
Joe Megibow, the Chief Executive Officer of Purple, adds his page to the Marketing Playbook. Hear how to align with your supervisors and peers to prevent major mistakes, how to constantly shape your message and differentiate your offering, how to look for ways to fill the gaps in your knowledge, how Purple is taking a...
Jun 4, 2020
Bob Wischusen, the Radio Play-by-Play Voice of the Jets and ESPN TV Broadcaster, adds his page to the Marketing Playbook. Hear how to be aggressive when finding internships, how to always strive to get better, how to know when to speak and when to listen, how Bob got his start in the broadcasting world, and the...