Feb 20, 2020
Tim Peterson, the Chief Marketing and Digital Officer of SportsBiz, adds his page to the Marketing Playbook. Hear how to use the endless data at our fingertips, why flexibility is critical to your career success, why you should be and stay positive, how Macy’s disrupted the retail world with an escalator, and...
Feb 3, 2020
Matt Blonder, the Global Head of Marketing, Brand Management, and Digital Commerce at Reebok, adds his page to the Marketing Playbook. Hear how to know and listen to your customers, why data and analytics are relevant to all areas of business, how to create diverse and complementary teams, how Matt got into the...
Feb 3, 2020
Mitch Slater, the SVP Wealth Management at UBS and Host of Financially Speaking, adds his page to the Marketing Playbook. Hear why networking and personal branding are critical to success, why you need to collaborate with your peers, how to put yourself outside your comfort zone, the time Mitch got kicked out of...
Feb 3, 2020
Mark Friedman, the Host of The Marketing Playbook and President of Details Interactive, opens the Marketing Playbook. Hear Mark's background, the story behind The Marketing Playbook, what to expect in future episodes, Mark's passions of sports and Springsteen, and why the devil is in the details. Connect with Mark at