Dec 17, 2020
Sucharita Kodali, the VP, Principal Analyst at Forrester Research, adds her page to the Marketing Playbook. Hear what to expect with the future of retail, how retailers have adjusted their strategies in 2020, how to pivot to an eCommerce focus, detect the shiny object that is worth pursuing, and Sucharita’s experience...
Dec 3, 2020
Craig Brommers, the Chief Marketing Officer of American Eagle Outfitters, adds his page to the Marketing Playbook. Hear how to practice kindness, maintain healthy tension between marketing and product teams, use data to make actionable decisions, the lessons Craig has learned in CMO and senior marketing roles throughout...