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The Marketing Playbook with Mark Friedman

Dec 16, 2021

Tom Shipley, the Serial Entrepreneur and Co-Founder of Foundry, adds his page to the Marketing Playbook. Hear how to build a great culture, guide your team to think differently, leverage what's available to you to achieve your goals, the business lessons Tom learned in the Israeli Special Forces, and what it was like...


Dec 2, 2021

Rick Watson, the Founder and Chief Executive Officer of RMW Commerce Consulting, adds his page to the Marketing Playbook. Hear how to move to voice commerce, stay educated on current events and public companies, bring in qualified consultants, whether your company should set up a marketplace, and what it was like...


Nov 11, 2021

Devon Pike, the President of Baggallini, adds her page to the Marketing Playbook. Hear how to listen to your customers, push out of your comfort zone, use your balanced scorecard in your career, Devon's love of storytelling, and her valuable conversations with the real Ralph Lauren. Connect with Devon on LinkedIn


Oct 7, 2021

Cathy Halligan, the Independent Board Director of Publicly-Held Companies, adds her page to the Marketing Playbook. Hear how to establish your company culture, know when to leave your current role, be a first mover or fast follower, what Cathy learned as CMO of Walmart, and her upbringing in a scrappy, hard-working...


Sep 23, 2021

Jamie Gutfreund, the Consumer Marketing Executive and Strategic Advisor, adds her page to the Marketing Playbook. Hear how Ai can help humans make decisions at scale, how to use pester power to your advantage, interpret data and formulate a plan to execute your strategies, Jamie’s lessons from the early days of the...