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The Marketing Playbook with Mark Friedman

Mar 31, 2022

Dawn Robertson, the Chief Executive Officer of On Campus Marketing (OCM), adds her page to the Marketing Playbook. Hear how to focus on your employees, be a good listener, develop strong marketing lifecycle tactics, what Dawn learned from working at Macy’s, and the benefits of international work experience. Connect...


Mar 17, 2022

Nilay Shah, the VP, Digital Marketing for the New York Giants, adds his page to the Marketing Playbook. Hear how to be persistent in your career, leverage your assets, thrive in a job for several years through respect and trust, the behind-the-scenes of The Eli Manning Show and Giants NFT Collection, and how Nilay...


Mar 3, 2022

Fan Bi, the Angel Investor and Co-Founder of The Hedgehog Company, adds his page to the Marketing Playbook. Hear how to invest in consumer brands, start a portfolio company, create revenue that's not completely ad-driven, what Fan looks for in companies to invest in, and how he became an investor in the first place....