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The Marketing Playbook with Mark Friedman

May 27, 2026

Jeremy Horowitz, the Managing Partner of Because Ventures and CEO of CoCo AI, adds his page to the Marketing Playbook. Hear how to differentiate your brand, how to use AI as an efficiency tool, why business owners make the best business buyers, what to look for when investing in a business, and Jeremy’s passions for...


May 11, 2026

Kevin Ertell, the Author of The Strategy Trap, adds his page to the Marketing Playbook. Hear why strategy without execution is just a plan, why co-creation beats top-down mandates every time, how to aim for 70% alignment with 100% commitment, how to navigate an industry that’s been disrupted, and what Kevin learned...