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The Marketing Playbook with Mark Friedman

Oct 29, 2025

Elizabeth Drori, the Chief Marketing Officer and Head of E-commerce at Kizik, adds her page to the Marketing Playbook. Hear why you should throw yourself into the deep end, how to take an enterprise perspective as a leader, the place top-of-funnel marketing should have in your budget, the value of developing financial...


Oct 8, 2025

Andy Judd, the veteran Chief Marketing Officer of CPG brands, adds his page to the Marketing Playbook. Hear how to find a mentor and mentor others, why you should have a career plan, how to be open to change, what Andy learned moving a lot as a kid, and the behind-the-scenes of poppi’s incredible growth. Connect with...