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The Marketing Playbook with Mark Friedman

Sep 25, 2025

Liana Thompson, the Vice President of E-Commerce at Shutterfly, adds her page to the Marketing Playbook. Hear why you should try everything, why you should spend to build brand awareness, how to allow your team to own their work, the networking event that changed Liana’s life, and the unique way she learned math as a...


Sep 10, 2025

John Gonsalves, the Vice President Direct to Consumer & Digital at TaylorMade Golf Company, adds his page to the Marketing Playbook. Hear how to balance risk & reward, how to optimize meetings, how to set time to think, what it’s like working in the sports world, and what he learned working with Michael Rubin. Connect...