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The Marketing Playbook with Mark Friedman

Jul 31, 2025

Michael Diesu, the Co-Founder & Chief Executive Officer of Tie, adds his page to the Marketing Playbook. Hear how to be there for your kids & grandkids, the benefits of zero-based budgeting, how to work on your sales & negotiation skills, what Michael learned growing up as a 3rd-generation entrepreneur, and the reality...


Jul 17, 2025

Elina Vilk, the President and Chief Business Officer of David’s Bridal, adds her page to the Marketing Playbook. Hear how to build and nurture a network, identify customer-first problems vs. company-first problems, figure out your next career move, how Elina fell in love with marketing as a kid, and the TV show that...


Jul 2, 2025

Ben Kruger, the Chief Marketing Officer of Event Tickets Center, adds his page to the Marketing Playbook. Hear how to use AI to become more efficient, how to avoid being complacent, how to fight for what you want, how to deal with tough clients, and the taboo business Ben worked in in high school. Connect with Ben at