May 21, 2025
Trevor Testwuide, the Co-Founder & Chief Executive Officer of Measured, adds his page to the Marketing Playbook. Hear how to find a mentor, why you don’t need to be a data scientist to be data-driven, how to navigate incrementality & attribution, whether getting your MBA is the right choice, and the...
May 7, 2025
Ned MacPherson & Rob Jewell, the Chief Growth Officer of Power Digital and Founder & CEO of Uptick, respectively, add their pages to the Marketing Playbook. Hear how to experiment with price testing, drive extra revenue with post-purchase offerings, perform a Conversion Rate Optimization (CRO) audit for quick wins, the...